The rush is on: the rapid evolution and widespread penetration of new media and technologies, emerging new tools and solutions constantly change and challenge  the ways and means of accessing and sharing knowledge.

Europe's growth potential needs to be enhanced for sure. Europe needs a strategic approach to boost its capacity for creativity, whilst establishing an environment where knowledge is successfully converted into innovative products and services. For a flexible, competitive and open economy, independent innovation as the main driver of development has been fully acknowledged.

The volume of information we get is enormous and there is a revolutionary change in the ways we use media. New social media culture is extending human capacity, reshaping identity and community. The awareness of the many forms of digital media is increasing and of the skills that allow better intellectual and emotional understanding.